Search visibility
When someone searches "AC repair near me," do you show up — or does your competitor? We check how findable you are and whether your site is built to be found.
Free HVAC website grader
Is your website winning jobs — or sending them to the contractor down the road?
Homeowners decide in seconds. If your site is slow, hard to find, or hard to trust, they hit back and call the next HVAC company. Get a free, honest grade across the five things that decide whether they call you — in about a minute.
- A 0–100 overall grade, plus a score for each of the five pillars
- An honest verdict — including when your site is already in good shape
- A prioritized punch-list of the highest-impact fixes
- What a homeowner likely feels in the first five seconds on your site
A real grade, generated live for your actual website.
Why it matters
The homeowner is already searching. Your site decides who they call.
HVAC is won and lost online before the phone ever rings. Most contractor sites are slow, hard to find, or look like everyone else's — so the job goes to whoever shows up first and earns trust fastest. Do these basics well and you stand out in a market that mostly doesn't.
53%
of mobile visitors leave a page that takes over 3 seconds to load — a call lost before your site even appears.
Google / SOASTA mobile speed research
~75%
of people judge a business's credibility on its website design alone — before reading a word about you.
Stanford Web Credibility research
5 sec
is about all you get to make it clear who you are, where you work, and why you — or they're gone.
Nielsen Norman Group first-impression studies
The demand is there. Most HVAC sites just quietly leak it. This grade shows you exactly where yours does.
How it works
Three steps. A few minutes of your time.
1
Enter your site
Add your website URL and where to send the report. That's the whole form.
2
We grade it
We review your site across five pillars — search, structure, reputation, messaging, and speed — the same things a homeowner weighs before they call.
3
You get a plain-English report
A grade, an honest verdict, and a prioritized list of what to fix first. No jargon, no pressure.
What we grade
The five things that decide whether a homeowner calls you.
Structure & conversion
Can a homeowner get from your page to booking a job fast? We look at how easy you make it to call, request a quote, and reach you in an emergency.
Reputation & social proof
Homeowners trust other homeowners. We check whether your reviews are strong — and whether you're actually showing that proof where it counts.
Messaging & differentiation
In the first few seconds, is it clear who you are, where you work, and why you over the other tabs they have open? Or does it read like every other HVAC site?
Speed
A page that's slow to load on a phone loses calls before it even appears. We check how fast your site is — and flag what to hand to your developer.
Why trust this grade
We do this for HVAC contractors every day.
Black n Orange is an AI-driven marketing consultancy built for the home services and HVAC industry. We're a HubSpot Elite Solutions Partner, a Google Partner Premier, and a Meta Business Partner, and we stay close to the trade through communities like TACCA and PHCC Texas. This grader uses the same lens we use with paying clients — and like we tell them, we'll be honest when the answer isn't "spend more." Sometimes your site is already solid. Sometimes it isn't. Either way, you'll know.
About black n orange
Marketing that finds the one constraint holding back your growth.
Black n Orange is an AI-based marketing consultancy for the HVAC industry. We help contractors optimize their marketing costs, improve performance, and generate real demand — not just more clicks. Instead of selling you a pile of channels, we find the one constraint actually holding back your growth and build around it. Your website is usually where that constraint shows up first, which is exactly what this grade is built to reveal.
Talk it through
Want a person to walk you through your grade?
Book a free call. We'll go over your report, what's worth fixing first, and what a stronger site and marketing system could do for your demand — no pressure, no guaranteed-results pitch.
Book a free callGo deeper
Your website is one piece. See the whole growth system.
The HVAC Growth Assessment looks past the website to where your demand, lead capture, and follow-up may be leaking — so you know whether the next move is search, ads, HubSpot, or your offer.
Take the HVAC AssessmentReady to see your grade?
It's free, it takes a couple of minutes, and you'll get an honest read on what's working and what's costing you calls.